Will Best Bio: Age, Career, Big Brother, Net Worth & Facts
Will Best is a British television and radio presenter, broadcaster, and entrepreneur. He has built a successful career across entertainment, music, reality television, and radio.
Best became widely known through youth television before moving into major entertainment programmes. However, his biggest television breakthrough came when ITV revived Big Brother in 2023.
He co-hosts the programme with AJ Odudu, creating one of British television’s most recognizable presenting partnerships. He also presents the celebrity edition of the reality show.
In 2026, Best added another major achievement to his career. He joined the cast of Strictly Come Dancing, competing alongside professional dancer Dianne Buswell.
Beyond television, Best has worked in radio and business. He also co-founded Bloody Drinks, a canned Bloody Mary brand.
Who Is Will Best?
Will Best is an English television presenter who has worked across several major British broadcasters.
His career includes work with ITV, Channel 4, BBC, MTV, T4, 4Music, and Hits Radio. He has hosted entertainment programmes, live events, documentaries, and reality shows.
Best currently remains closely associated with Big Brother. ITV brought the programme back in 2023, with Best and AJ Odudu taking over hosting duties.
The pair also hosted the show’s spin-off programmes. Their work helped establish the new era of Big Brother on ITV.
According to his management agency, Best has extensive experience across both television and radio.
Will Best’s Age and Birthday
Will Best was born on February 21, 1985. His birthplace is Wandsworth, London, England.
Therefore, he is 41 years old in 2026.
Best later grew up in Tadcaster near Leeds. His early life eventually led him toward entertainment and broadcasting.
His career officially began on television in 2010. Since then, he has developed a diverse portfolio across television, radio, and business.
Will Best’s Education
Best attended the University of Manchester, according to his professional LinkedIn profile.
His university years also helped shape his entrepreneurial interests. A later business venture grew from an idea he developed with university friend Harry Farnham.
However, broadcasting eventually became his main professional path.
Best entered television at a time when youth-oriented music channels offered presenters new opportunities. He soon gained experience across several major entertainment platforms.
How Did Will Best Start His Career?
Best began his television presenting career in 2010.
His first major presenting opportunity came through Suck My Pop on Viva. He co-hosted the music and comedy programme with Kimberley Walsh.
The opportunity introduced Best to a younger television audience. It also established his reputation as an energetic entertainment presenter.
Afterward, he joined T4, one of Britain’s well-known youth television brands.
He also worked with 4Music and presented The Crush. Later, he hosted the dating programme Love Shaft on E4.
These early roles allowed Best to develop his live television skills. They also prepared him for larger entertainment formats.
Will Best and T4
T4 became an important stage in Best’s early broadcasting career.
The Channel 4 youth platform featured music, celebrity interviews, entertainment, and live events. Best became one of its presenters between 2011 and 2012.
He gained valuable experience working with young audiences. He also learned how to handle fast-moving live television.
Consequently, his profile continued to grow across British entertainment television.
His early work remains an important part of the Will Best career story.
Will Best’s Television Career
After establishing himself on youth television, Best moved into broader entertainment programming.
He presented several programmes across different genres. These included Love Shaft, Airmageddon, and Dance Dance Dance.
In 2017, he co-presented Dance Dance Dance with Alesha Dixon on ITV.
He also presented Airmageddon, a CBBC entertainment programme involving unusual challenges and competition.
Furthermore, Best worked on live events and music programming.
His presenting credits demonstrate his versatility. He has moved comfortably between music, reality television, entertainment, and factual programming.
Will Best and Big Brother
The biggest turning point in Best’s television career arrived in 2023.
ITV revived Big Brother, and Best joined AJ Odudu as co-host.
The programme returned to ITV2 and ITVX after previously airing on Channel 5. Best and Odudu became the faces of the revived format.
Their responsibilities included presenting the main programme and interacting with housemates and viewers.
They also hosted Big Brother: Late & Live, which provided additional coverage after the main programme.
The partnership continued into subsequent series.
In 2024 and 2025, Best also co-hosted Celebrity Big Brother with Odudu. His management agency says the second celebrity series attracted eight million streams during its first week.
Will Best on Big Brother 2026
Best returned for the 2026 series of Big Brother.
The new series launched in September 2026, with Best and AJ Odudu again presenting.
ITV described the new house as a redesigned environment filled with surprises. The network also introduced new elements to the programme.
The 2026 series continued to air on ITV2 and ITVX.
The Royal Television Society confirmed that Best and Odudu returned as presenters for the 2026 series.
Therefore, Big Brother remains one of the defining parts of Best’s television career.
Will Best and Strictly Come Dancing 2026
In 2026, Best took on a completely different challenge.
The BBC announced him as a contestant on Strictly Come Dancing 2026.
Best joined a cast of 15 celebrities competing in the ballroom competition. His professional partner is Australian dancer Dianne Buswell.
The presenter described joining Strictly as a dream come true. He also admitted feeling both excited and nervous about learning ballroom and Latin dancing.
Best had openly acknowledged that dancing was not his strongest skill before entering the competition.
Nevertheless, he embraced the challenge.
His first live performance came during the 2026 series. He performed a Samba with Dianne Buswell during the opening live show.
His participation has introduced him to an even wider BBC audience.
Will Best on Hits Radio
Best expanded his radio career when he joined Hits Radio.
He initially joined the station in a presenting capacity before becoming part of the Hits Radio Breakfast Show.
From April 2025, he joined Fleur East and James Barr on the weekday breakfast programme.
The show combined music, celebrity conversations, competitions, and entertainment.
Best’s lively presenting style suited the format. His television experience also helped him connect with radio audiences.
Hits Radio later highlighted his role as part of its breakfast team.
However, his busy 2026 schedule created changes to his radio commitments.
Will Best’s Recent Career Changes
By October 2026, Best had several major projects running simultaneously.
He was presenting Big Brother, participating in Strictly Come Dancing, and working with Hits Radio.
Recent reports said he stepped away from the Hits Radio Breakfast Show while concentrating on his other commitments. His future projects also contributed to the change.
This development marked another transition in his increasingly television-focused career.
Will Best’s Business Ventures
Best has also developed interests outside broadcasting.
One of his best-known business ventures is Bloody Drinks.
He co-founded the company with his friend Harry Farnham. The business focuses on ready-to-drink Bloody Mary cocktails.
The idea developed from their shared interest in creating a consistent Bloody Mary experience.
Bloody Drinks launched commercially in the UK with canned cocktails. The company later expanded its retail presence.
Best’s management biography says the brand received a Great Taste Award and reached more than 1,000 stores.
The business demonstrates another side of Best’s career.
Instead of focusing exclusively on television, he has explored entrepreneurship and product development.
Will Best’s Other Work
Best has worked across several areas of entertainment.
He has presented live music events and worked as a DJ. He also hosted Ultra Music Festival Live for international audiences.
Additionally, he co-wrote and co-produced the BBC iPlayer comedy project What Is Music Videos.
He has also appeared on This Morning and other ITV programming.
His career therefore extends beyond traditional television presenting.
Will Best’s Personal Life
Best generally keeps much of his private life away from television.
He is engaged to Tobi Rose, his longtime partner.
The couple became engaged in 2024 during a trip to Tuscany, Italy. They have maintained a relatively private relationship.
In September 2026, Best and Rose announced that they were expecting their first child.
The announcement came during an important period in Best’s career. At the same time, he was preparing for his Strictly Come Dancing appearance.
Best has also spoken publicly about his enjoyment of spending time with friends and family.
Is Will Best Married?
Will Best is not married.
He is engaged to Tobi Rose, his longtime partner.
The couple have been together since around 2010 and became engaged in 2024.
They have generally avoided excessive media attention surrounding their relationship.
Does Will Best Have Children?
As of 2026, Will Best does not yet have a child.
However, he and Tobi Rose announced that they were expecting their first baby in September 2026.
The announcement added another major personal milestone to an already significant year.
Will Best’s Interests and Hobbies
Best has several interests outside television.
He is an experienced DJ and has maintained a strong connection with music throughout his career.
He also supports Chelsea Football Club.
His background in music television helped establish his broadcasting career. Therefore, his continued connection with music remains a natural part of his public profile.
Will Best’s Social Media
Best maintains a public presence on social media.
His Instagram account uses the handle @iamwillbest.
He often shares professional updates and moments from his television career.
His social media presence has become especially relevant since joining Big Brother and Strictly Come Dancing.
What Is Will Best Known For?
Will Best is best known for several major roles.
These include:
- Big Brother presenter
- Celebrity Big Brother presenter
- Hits Radio presenter
- Strictly Come Dancing 2026 contestant
- Former T4 presenter
- Dance Dance Dance presenter
- Co-founder of Bloody Drinks
- Live entertainment presenter and DJ
His career demonstrates how television personalities can move between different entertainment platforms.
Will Best’s Career Timeline
2010: Best begins his television presenting career with Suck My Pop.
2011–2012: He works with T4 and 4Music.
2012: He presents Love Shaft.
2013–2014: He appears as a regular panellist on Big Brother’s Bit on the Side.
2015: He presents the BBC documentary Is This Rape?: Sex on Trial.
2016: He presents CBBC’s Airmageddon.
2017: He co-presents ITV’s Dance Dance Dance.
2022: He appears on Celebrity Coach Trip.
2023: He becomes a co-host of ITV’s revived Big Brother.
2024: He begins co-hosting Celebrity Big Brother.
2025: He joins the Hits Radio Breakfast Show.
2026: He returns to Big Brother and joins Strictly Come Dancing.
Frequently Asked Questions About Will Best
How old is Will Best?
Will Best is 41 years old in 2026. He was born on February 21, 1985.
Where was Will Best born?
Will Best was born in Wandsworth, London, England.
What is Will Best famous for?
He is best known for presenting Big Brother alongside AJ Odudu.
Is Will Best on Strictly Come Dancing?
Yes. Will Best joined the 2026 series of Strictly Come Dancing.
Who is Will Best’s Strictly partner?
His professional dance partner is Dianne Buswell.
Who does Will Best present Big Brother with?
He presents Big Brother alongside AJ Odudu.
Is Will Best married?
No. He is engaged to his longtime partner, Tobi Rose.
Does Will Best have children?
Not yet. He and Tobi Rose announced their first pregnancy in September 2026.
What radio show did Will Best host?
He joined Hits Radio Breakfast with Fleur East and James Barr in 2025.
What business does Will Best own?
Best co-founded Bloody Drinks, a canned Bloody Mary drinks company.
Will Best’s Legacy in British Broadcasting
Will Best has developed a varied career across British entertainment.
He began with youth television before moving into major mainstream programmes.
His role on Big Brother transformed his profile and introduced him to a wider audience.
Meanwhile, his radio work demonstrated his ability to connect with listeners outside television.
His 2026 appearance on Strictly Come Dancing represents another major chapter in his career.
Furthermore, his work with Bloody Drinks shows his interest in entrepreneurship.
Overall, Will Best has built a career across television, radio, live entertainment, and business.
His journey from youth television presenter to Big Brother host and Strictly contestant shows the breadth of his entertainment career.
As his broadcasting career continues, his combination of television experience, radio work, and entrepreneurial interests keeps expanding his professional profile.
